Chinese Apps Make a Comeback in India: Xender, Taobao, and More Return
Several popular Chinese apps that were banned by the Indian government in 2020 have made their way back to the Indian market. Among the apps that have returned are Xender, Shein, Youku, Taobao, MangoTV, and Tantan. These apps, once widely used by Indian users, are returning with significant modifications to comply with Indian laws and regulations, as part of a strategic effort to re-enter a massive market.
Xender: The File-Sharing App
Xender is a widely popular file-sharing app that allows users to transfer files between different devices without the need for an internet connection. The app has been used extensively in India for transferring media, apps, and other files between Android and iOS devices. After being banned, many Indian users turned to other file-sharing apps. However, with its return, Xender has brought relief to those who were familiar with its smooth and hassle-free file transfer experience.
The company behind Xender has reportedly modified its app to ensure compliance with Indian regulations, particularly those concerning data privacy and security. As file-sharing apps are increasingly used for personal and sensitive data transfers, ensuring user safety and maintaining privacy standards will be crucial for Xender’s success in India.
Youku: Entertainment Streaming Platform
Youku, one of China’s largest video streaming platforms, is similar to YouTube and offers a variety of movies, TV shows, and entertainment content. Youku was popular among Chinese-speaking audiences in India, particularly for its extensive library of Chinese-language content, including dramas, variety shows, and movies. The app’s return has been met with excitement by those who enjoyed international content but lost access after the ban.
With increasing demand for international entertainment, Youku’s re-entry into India is seen as a positive move for those looking for Chinese shows and movies. The platform has made adjustments to comply with local laws and ensure that its content is in line with India’s censorship guidelines. The re-launch is expected to give Indian users a more diverse entertainment experience, expanding the available content options beyond traditional Indian streaming services.
Taobao: The Online Shopping Giant
Taobao, a major online shopping platform owned by Alibaba, has re-entered the Indian market, bringing a vast selection of products, including electronics, clothing, and accessories, at competitive prices. Taobao’s user interface is very similar to other global e-commerce giants, and it caters to a wide range of consumer needs.
Despite facing stiff competition from established e-commerce platforms like Amazon, Flipkart, and Snapdeal, Taobao offers a different shopping experience, with a focus on affordable Chinese-made products. However, the return of Taobao might face challenges, especially when it comes to logistics and local competition. The app is likely to target a niche market of price-conscious consumers who are willing to explore international shopping options.
Tantan: The Chinese Dating App
Tantan is a Chinese dating app that is often compared to Tinder, as it allows users to connect with potential partners through mutual interest. The app’s main feature is its “swipe” function, where users can swipe right to like someone and left to pass. Tantan had a substantial user base in India before the ban and was popular among young adults looking to connect with others.
With its return, Tantan could face stiff competition from established dating apps like Tinder, Bumble, and TrulyMadly, which already have a strong foothold in India. Tantan’s re-entry could also face scrutiny regarding user data and privacy, as dating apps handle sensitive personal information. Ensuring compliance with Indian data protection laws will be vital for Tantan as it attempts to recapture its user base.
Shein and MangoTV: Other Notable Returns
Shein, the fast-fashion giant, is another Chinese app that has made a comeback in India. Despite facing competition from local fashion brands and other international retailers, Shein’s affordable, trendy clothing options have continued to appeal to budget-conscious consumers. Known for its stylish yet affordable garments, Shein had a massive following in India before the ban. With its return, Shein hopes to regain its place in the competitive fashion market.
MangoTV, a Chinese video streaming service, is also back on Indian app stores. MangoTV offers a wide array of content, including popular Chinese dramas, variety shows, and movies. With a growing appetite for international content in India, MangoTV’s return is likely to be well-received by viewers looking for more Chinese-language entertainment options.
The App Landscape in India
The re-entry of these Chinese apps into India signals a change in the app ecosystem. While the government continues to maintain strict regulations around app security and data privacy, the demand for international content and services remains high in India. Many Indian users are excited about the return of these apps, particularly those who were fans of platforms like Xender, Youku, and Shein before their bans. However, the success of these apps in the long term will depend on how well they comply with Indian laws, address data security concerns, and cater to the evolving needs of Indian users.